LABUBU (LABUBU)

Labubu, the latest creation by Hong Kong artist Kasing Lung, has taken the collectible world by storm—becoming the new frontier of character culture. Following in the footsteps of iconic figures like Pepe the Frog, Labubu exploded onto the global stage after BLACKPINK’s Lisa turned it into a viral sensation. But Labubu isn’t just another toy—it’s a cultural phenomenon with an unfolding backstory. These mischievous creatures, once thought to be myth, are returning in a new animated series that will reveal their true origins. Are they just collectibles, or something more? Join the cult and find out.